QUIZ 1    ANSWERS                            SUMMER 2002                                     S TAYLOR

NAME:                                                                                                                    DATE: 5/28/02

 

CHOICE:  Choose either Question #1, Question #2, or Question #3 and follow the directions for providing an accurate and complete answer.

1. Social psychology like other social science disciplines is concerned with how social factors influence human behavior. The level at which this analysis of influence occurs is what differentiates the social science disciplines from one another. Choose one of the following broad topics and provide a specific example of what a social psychologist would be more interested in studying compared to a sociologist. Your choice of topics include:  a) gang violence, b) education and socio-economic-status, c) prejudice and career opportunities, d) STD rates and age.

Possible answer for a) gang violence.

A sociologist would be most interested in studying why gangs exist in the form they do in various societies and ethnic groups. Higher poverty rates among some groups of ppl may contribute to gang formation. Greater access to weapons may also contribute to gang formation. Are there prominent social movement or social policies that can explain why gangs are overwhelmingly associated with violence and other criminal acts? What is it about societal structure (i.e., distribution of power, wealth, & status) that contribute to conflict and tension among groups of ppl?

A social psychologist would be most interested in studying why certain individuals are more likely to join gangs and others aren't. Who rises to positions of "leader" within a gang. Are some individuals more at risk for being recruited into gangs than others—are they "weak-minded" or vulnerable in other aspects? How can our knowledge of these characteristics help prevent ppl from being attracted to or pulled into gangs? What are some characteristics and processes of groups that predisposes them to violent beh rather than altruistic beh?

 

2. Based on what you have learned in class and in the reading materials, are social psychologists scientists? Why or why not? Be accurate and specific. Hint: Think about the scientific method. 

Possible answer: Psychology is a science, a social science to be more exact.

Yes, social psychologists are scientists because we use the scientific method in obtaining answers to our research questions. Soc psychologists apply the scientific method of systematic observation, description, and measurement to the study of human experiences. The seven main points of the scientific method include: 

(a) defining the problem so that it can lend itself to careful investigation,

(b) stating the problem in a manner such that it can be tied in with existing theory and known empirical fact,

(c) formulate testable hypotheses,

(d) determine investigative procedures,

(e) gather data,

(f) analyze data, and

(g) modify the existing body of scientific knowledge to accommodate new findings (Reber, 1985).

 

Additional Info:

Def of Psychology:  The scientific study of behavior and mental processes.

Def of Soc Psych: The scientific study of how ppl think about, influence, and relate to one another (real or imagined) by examining mental processes and behavior.

Def of Science:

˙        A body of knowledge, particularly tt which has resulted from the systematic application of the scientific method.

˙        A branch of study or a discipline focused on the derivation of basic principles & general laws.

˙        A system of methods & procedures for the investigation of natural phenomena based upon scientific principles.

Reber, A. S. (1985). Dictionary of psychology. New York:  Penguin Books.

 

3. What is the hindsight bias? Provide one specific example that relates to social psychological issues.

Possible answer: Hindsight Bias:  the tendency, after an event has occurred, to believe that one could have foreseen the outcome. The HB is one explanation for why research results seem more like common sense than they really are. For example, it may seem quite plausible that ppl work harder on a task when they are in a group compared to when they work on tasks alone. Perhaps ppl are more worried abt how they are being perceived by their coworkers, so they work harder. Research shows that "social loafing" (slacking behavior) actually increases as group size increases. After learning this new info, we may convince ourselves that we "knew that all along." [We'll discuss the social loafing concept more in the Group Processes chp]

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4. Natasha wants to collect data on whether women or men have a more effective leadership style within a managerial context. She has limited time and limited funding. She also wants to generalize her results to as large a population as possible. Which one of the following research methods should you recommend that Natasha utilize?

a. naturalistic observation       b. survey        c. laboratory observation        d. case study

 

5. Provide one example of EITHER a negative correlation OR a positive correlation. Specify which type of correlation your example represents.

Possible Answer: Negative Correlation:  Children of parents with a consistent and relentless authoritarian parenting style (i.e., rigid, controlling, strict, lack of warmth, low interactive communication—ch should be seen & not heard) are less likely to regulate their own behavior and control their impulses throughout their lifespan.

 

Positive Correlation: Children of parents with a consistent and relentless authoritarian parenting style are more likely to abuse substances and engage in delinquent beh throughout their lifespan.

 

6. ANSWER BOTH PART A AND PART B FOR CREDIT!

For years there has been substantial controversy about whether or not subliminal advertising messages such as "Drink Coca Cola" and "Eat popcorn" imbedded in movie films actually influence people to buy these products. Researchers, DeFleur and Petranoff (1959), worked in conjunction with an Indianapolis television station and a local grocery store chain to arrange to have a series of subliminal (below consciousness threshold) and supraliminal (regular noticeable ads) ads broadcast over a period of several weeks.  The first week the station ran a subliminal message for a food product (lets say cheesy poofs). During the second week they ran a supraliminal (regular noticeable ad) for cheesy poofs. During the third week they ran both the subliminal and supraliminal cheesy poof ads. The researchers then measured the degree to which sales increased.

            The results:     sales increased 1% w/ subliminal ad alone.

                                    sales increased 282% w/ both subliminal ad & supraliminal ad

                                    sales increased 2,509% w/ supraliminal ad alone.

            Conclusion:     DeFleur & Petranoff (1959) stated, "There was absolutely no evidence whatever that the subliminal messages broadcast in the present study had the slightest effect in persuading the mass audience."

 

 

 

Part A. The Independent variable in this example is?

a. the measurement of how much sales increased

b. the type of group (i.e., subliminal only, supraliminal only, combination of both supraliminal and subliminal)

c. type of food product

d. the difference from week 1 to week 3

 

Part B. The Dependent variable in this example is?

a. the measurement of how much sales increased

b. the type of group (i.e., subliminal only, supraliminal only, combination of both supraliminal and subliminal)

c. type of food product

d. the difference from week 1 to week 3

 

7. Social activist Cathy Calhoun wanted to conduct a study to determine whether her new sensitivity training workshop would help reduce prejudicial attitudes toward people with non-heterosexual orientations. She wanted to compare her workshop with workshops that are currently being used. In order to determine whether her sensitivity workshop caused a significant decrease in prejudicial attitudes she needs to address a very important component of all experimental research, which is?

a. generalization of subjects to particular groups on the basis of stereotypical characteristics

b. verifying the original results of an experiment by reproducing the procedure in subsequent experiments

c. amalgamation* of dependent variables in order to assess statistical strength

d. randomization in order to make sure that everyone in the population has an equal chance of being selected for the sample

* Definition of amalgamation: the result of mixing, blending, uniting, merging

 

8. Can a theory ever be proven? a. Yes         b. No

 

9. There is NO significant difference in perceptions of sexual harassment condition based on being female or male. This statement is an example of how researchers state the             ?

a. alternative hypothesis                     b. correlational hypothesis

c. null hypothesis                             d. negative hypothesis

 

10. Provide a specific example that illustrates memory reconstruction using a personal example. Again, remember to create your own original example!

Possible Answer: My friend, Jennifer, says she always leaves her sunglasses on her dashboard in her car. We were about to head out to the beach on a Friday afternoon when she couldn't find her sunglasses and she threw a fit. She remembered that her sister borrowed them and must have forgotten to replace them. She called her sister to chew her out and as she was on the phone, she suddenly saw her reflection in a picture and saw that her sunglasses were on her head. Her self-schema of being a very consistent person interfered with her recall  accuracy for her actions.

 

Recall: Memory Construction / mem reconstruction

The external environment is not stored in your mem in exact form. Your mem doesn't reflect reality.

 

There are many things going on in the neural structure in your brain that's going to interact with past experience and the result will be mem construction. 

 

Several factors alter mem. LTMs (unlike SM) aren't exact duplicates of info. As we try to catalog & store mems in LTM:

- we often rearrange facts

- leave out details

- add info to allow it to be stored w/ related info

 

We have unique ways of perceiving the world and we try to make things and people fit into our preconceived ideas, which develop based on our unique experiences.

 

Our mems are distorted by schemasways  in which we organize experience.

            -growing up rich or poor

            -growing up w/ bigoted parents

            -growing up as a female or male

            -ethnicity and blends of ethnicities will shape our life experiences

-learning & adapting or rejecting values associated with various religions or absence of……..Catholic, Mormon, Islam, Southern Baptist, Wiccan,

Atheist, Lutheran, Hindu, Buddist, Native American spiritual beliefs

 

Def of reconstructive mem: the process whereby mems for an event become distorted by info encountered after the event has occurred

 

11. Identify one problem and one solution of eyewitness testimony.

Possible Answer: 

Problem: By manipulating language usage we organize our knowledge about the crash in different ways. For example: "Leading Questions" used by lawyers, investigators, detectives, medical personnel, etc. to phrase questions can significantly influence how you reconstruct your mem for ppl and events.

Solution: By increasing ppl's awareness of leading questions and loaded language, we empower ourselves to resist being influenced by others' direct and indirect attempts to manipulate/affect/change our memories for ppl and events.

 

12. Research has shown that people with Southern accents (i.e., Tennessee, Louisiana) are rated as less intelligent than people with Northern accents (i.e., Oregon, Pennsylvania). Benjamin DuBoisblanc, who just graduated from Vanderbilt University in Tennessee, is being interviewed for a position with a law firm in Portland, OR. Without being consciously aware of it, the interviewer speaks more slowly to Mr. DuBoisblanc, asks him fewer questions, and neglects to ask Mr. DuBoisblanc if he has any questions. In return Mr. DuBoisblanc does not "put his best foot forward" so to speak. Which one of the following social psychological phenomena best explains the above social interaction between the interviewer and Mr. DuBoisblanc?

a. Priming                                b. Accessibility           

c. Rosy Retrospection                        d. Self-fulfilling Prophecy

 

 

 

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